SFA|SFM
  • 06-Nov-2018 to 05-Jan-2019 (EST)
  • Panama City Beach, FL, USA
  • Full Time

Marketing & Sponsorships Manager

PCBS SFM, LLC- Panama City Beach Sports Complex

LOCATION:                         Panama City Beach, FL

DEPARTMENT:                OPERATIONS

REPORTS TO:                  GENERAL MANAGER

STATUS:                             FULL-TIME (EXEMPT)

PCBS SFM, LLC is actively searching for an experienced and talented individual for the Marketing & Sponsorships Manager position at Panama City Beach Sports Complex. Panama City Beach Sports Complex is a world-class complex that will open in the Summer of 2019. Located on 27 miles of beautiful beaches and warm water of the Gulf of Mexico the Panama City Beach Sports Complex will be one of the premier locations in the Southeast as a sports tourism destination. The Panama City Beach Sports Complex will boast up to thirteen (13) rectangular fields, 5 collegiate fields for baseball/softball and up to seventeen (17) youth sized baseball/softball fields. The fields are comprised of nine (9) synthetic turf and four (4) natural grass. In addition to the outdoor complex Phase 2 may include an 8 court facility that will host basketball, volleyball and mat sports. The role is rewarding and the environment is uplifting to the community we serve. 

POSITION SUMMARY:

The Marketing & Sponsorships Manager will be responsible for the overall marketing, branding, and voice of the facility. The includes but is not limited to the marketing plan, website management, advertising, sponsorships and IT.

PRE-OPENING RESPONSIBILITIES:

The Marketing & Sponsorships Manager is responsible for the oversight and implementation of all tasks related to marketing and sponsorships. These responsibilities include:

  • Participation in planning/strategic meetings, as required
  • Implementing the program marketing plan and strategy
  • Participation in local/regional PR campaign
  • Participation in all grand opening events
  • Identify and secure sponsorship and corporate event opportunities

PRIMARY RESPONSIBILITIES WILL INCLUDE, BUT ARE NOT LIMITED TO THE FOLLOWING:

  • Managing the marketing and business development budget including decisions on prioritization of highest and best return-on-investment for each marketing dollar.
  • Managing company website(s), content development, press release activity, and social media platforms
  • Oversee key marketing & sponsorship vendors
  • Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development
  • Sustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities
  • Proactively identify community sponsorship and event opportunities
  • Participating in and overseeing the planning and implementation of events, tournaments, and rentals
  • Assisting in maintaining an event calendar of rental/tournaments booked, as well as, listing all facility activities planned
  • Leading negotiations for space contracts and book event spaces to meet the quality expectations of clients

MINIMUM QUALIFICATIONS:

  • A bachelor's degree in business development, marketing or related field with 3-5 years' appropriate experience required
  • Proven destination marketing experience
  • Proven success in generating awareness through consumer marketing and branding
  • Relevant experience in youth and amateur sports as a consumer, marketing professional, or other relevant experiences
  • Proven experience in the successful launch of destination-specific advertising/marketing campaigns
  • Experience working with convention & visitors' bureau, regional sports commissions, and/or regional event management booking in regional sports and/or convention center
  • Must have proven track record of developing, marketing, and selling recreation and training programs
  • Proven analytics to measure the ROI, efficiency, and effectiveness for all marketing programs
  • Prior experience in market research to gain consumer insights and key selling points for attracting and managing corporate relationships including sponsorship and financial partnerships
  • Must have excellent interpersonal, problem solving, and negotiating skills
  • Must be a team player
  • Must have excellent verbal and written communication skills
  • Must have excellent computer skills, including Word, Excel, PowerPoint, Adobe etc.
  • Must be able to work a flexible work schedule (e.g., nights, weekends, holidays and long hours)
  • Skilled at identifying and creating opportunities to deliver revenue goals

WORKING CONDITIONS AND PHYSICAL DEMANDS

  • Must be able to lift 50 pounds' waist high
  • May be required to sit or stand for extended periods of time whether indoors or outdoors, and squat, stoop or bend
  • Will be required to operate a computer
  • Facility has intermittent noise
SFA|SFM
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